With my burger in hand, enjoying a lovely spring day in Bologna, I let my thoughts run free, and for free association, as became usual recently, they landed in the remote past.
It is 1988, and I land in Gainesville (FL) in my first overseas research job at the University of Florida with Prof Alì Seireg. I had a big baggage: in the 80s, for the left-wing Italian youngsters like me, the USA was pretty much evil. Ronald Reagan was finishing his presidential term, and the United States summarised all that we thought was wrong. But I did not want these preconceptions to bias my experience. So I reacted by trying to blend in as much as possible, putting an effort into learning the language, befriending locals, and using my spare time to do the most American things possible.
The first McDonald’s restaurant opened in Rome in 1986 (actually, another opened the year before in Bolzano, but no one noticed). Located in Piazza di Spagna, he caused a tremendous popular reaction. In a country of food lovers, fast food was the true evil, and having a temple of such evil in one of the most important squares in the country was an insult. It will take ten more years to see a McDonald's in Bologna.
So after my share of baseball games, I had to eat at McDonald’s. I think I went to the one on University Avenue (picture is much more recent, though).
And what I learnt was that the fast-food restaurants were where real people went for lunch. The food was decent, and you could have a burger for $1 and a Big Mac meal for $2.60. Even back then, that was little money. Mikey D (as all the kids called it) was a family-friendly place, with small kids playing outside, where even poor families could dine out once in a while. Baseball games taught me that even without soccer, you could have a popular sport where blue-collar families could invest much of their joy (and sorrow). Sleazy bars taught me that in the middle of redneck land, with the gun rack on the pickup truck, you could listen to some of the best blues music.
I came back to Italy with a completely different perception of the United States. In the late 80s, all the elements of current madness could be seen with a trained eye. The extreme social injustice, the lack of public healthcare or education, and the racism were clearly visible. But the American dream was still alive, or at least that’s what it looked like to that very young me version (mini-me?). It was a tough place, but if you worked hard, you could improve your social and economic standing. Probably more than the stagnant Italian society could offer, despite its catholic-socialist politics. Well, I was wrong; it did not end well, now we know. But if I am what I am, it is also because of that experience, which taught me an incurable optimism that stayed with me most of the time afterwards.
Fast forward to 1998. I had a job, a family, a daughter, a car and a mortgage. My partner and I tried to be very present parents to our only daughter, who was then four years old. Being all together was important, we tried to do it as much as possible. But once in a while, my partner had an obligation or something, and my daughter stayed with me alone for a whole day. To mitigate the absence of her mother, we would “fare i vizi” to spoil her somehow. And sometimes “i vizi” were to have lunch at McDonald’s, which was now quite popular even in Italy by then.
Many have tried to explain what terribly sad (and at the same time marvellous) business it is to have your children grow up. That little person you pampered and loved so much is gone; she will never come back. Now there is a self-centred teenager, and now a young adult busy building her own life. For me, those lunches at McDonald’s are a special memory, she and I, laughing for nothing, inventing silly stories to keep her entertained. So much love.
As a Professor of Bioengineering working on one of the largest Italian projects on disease prevention, I should tell you that eating fast food is bad for your health. It is true, I never took care of my nutrition, and as a result, I am ageing very poorly.
But not everything we do has to make sense, be healthy, or be reasonable. Sometimes, having a burger can help you bring back two very fond memories, so you smile to the angels while you are eating, and the people around wonder what’s wrong with that old fool.
See you later, alligator




